Upcoming WilbertEDU™ Sessions
June 3rd, Mark Bartel, Chaplain and Manager of Spiritual Care at the Arnold Palmer Medical Center, will address “Grief Work of Children” and guide us through a discussion about the emotional reconciliation needs of a grieving child. This session will focus on the initial nurturing around the funeral phase by discussing six needs that can be helped along with a good funeral process.
June 17th, Lance Ray will address the topic of ethics, with his presentation “Good People, Unethical Choices.” In this WilbertEDU session, Lance will review why ethics are so important to the funeral profession, the three parts of bad choices, and why we all must work to keep ethics high in our business. The discussion will share situations and ethical choices funeral professionals have had to make or have heard of others making in and out of the prep room.
July 1st, Jon O’Hara of Great Lakes Partnership will be back to present “Video and Photos, Tell Your Story Your Way.” Your website is now your front door, and everything seems to be migrating from paper to digital, and more specifically, to video. Your kids and grandkids do not watch Saturday morning cartoons. They watch YouTube on phones, tablets, or whatever they can get their hands on. As much time and energy that you have dedicated to ensuring your curb appeal is pristine, it is equally as important to have your digital yard looking great. High-quality, well-produced video is an easy way to immediately change the experience of your modern-day funeral home visitor. This session will explore many options on how to incorporate meaningful/value-based videography/photography into your funeral home and why it is more important than ever. Humanize your staff and tell your story in your own words...do not let digital visitors guess.
On July 15th, Barbara Kemmis, Executive Director of CANA, will be sharing “The Answers are in the Numbers.” This presentation reviews the 2020 CANA cremation statistics with emphasis on current trends and market fluctuations. Using straightforward exercises, she will use the statistics and investigate how they impact an existing business. This interactive session will identify strategies to remain profitable in today's market.
Rounding out July, on the 29th David Kessler visits us to share “When a Child Dies.” No parent expects to bury their child. The natural order of things is for children to outlive their parents. One expects to watch a child grow up, marry, and have children of their own. The death of a child takes away all the dreams and hopes a parent had for that child. No matter the age, a child’s death is an immensely difficult loss and carries with it profound emotions. David will speak to us about many of these feelings along with finding meaning in death.
Watch this corner for additional WilbertEDU webinars, and take advantage of the WilbertEDU Licensee Resources page (www.wilbert.com/wilbertedu-resources) where you can find past presentations and other useful material for promoting WilbertEDU to your customers.