Wilbert Animated Vault Education (WAVE)
WAVE is a simple, non-threatening way to educate consumers through a short video presentation to help them make the right vault decision for their family.
Why Wilbert Invested in WAVE for Funeral Homes
-
We continue to hear that our Funeral Home clients continue to struggle with the offset in annual operating revenues from traditional burial services to low-end product selections by their client families.
-
Escalating cremation rates also continue to place an increased annual burden on overall Funeral Home profitability.
-
The vast majority of consumers mistakenly believe that a concrete box “vault” provides basic protections to the casket.
-
An informed, educated consumer is usually a better consumer when information and value of offerings come together.
-
To help our client Funeral Home clients realize higher sales and margin dollars on a greater number of their burial services.
Change of Approach in Thinking
One of the historic challenges for funeral professionals has been, “How can we appropriately and quickly present a burial vault to families?” Over the years and decades, the demonstration approach has changed, but only minutely.
Wilbert commissioned a specialty firm to design and create a realistic underground video simulating the performance of a lined and sealed burial vault versus an unlined outer burial container. The result is a very concise and simple to follow video that communicates the purpose and reassuring value of a lined and sealed burial vault.
Easy Sign-Up & Terms
Funeral Homes will be directed to the website to get signed up, the Wilbert Sales team can sign the funeral home up themselves or provide the link in email communication.
www.wilbert.com/waverequest
WAVE QR Code Graphic 
When a funeral home signs-up for the WAVE program, a custom landing page is created. The link to the custom landing page is provided to the funeral home in an email.
In addition to the custom landing page, a customized QR Code wall graphic is created. The graphic has a wing back to display on a desk. The graphic is also suitable for use on a slat wall.
Material to attach the graphic to a slat wall is not provided with the card.
Printed graphics will be shipped to the Licensee for distribution to the funeral home. The Licensee should demonstrate how the card functions and determine, along with the funeral home, the most suitable location to place the graphic.
The size of the customized QR code wall graphic is approximately 5.5” x 7”. It features a QR code that, when scanned, opens the funeral home’s custom WAVE landing page and plays the WAVE video. The graphic also includes the funeral home name.
The first time the funeral home scans the QR code or clicks the link provided via email, they will need to accept the terms before viewing the video.
Advertising by Publication/Month
American Cemetery & Cremation
-
October- Treasured Tribute Memorialization
-
November-Treasured Tribute Memorialization
-
December- Memorial Monuments and WilbertEDU
American Funeral Director
-
October- Treasured Tribute Memorialization with NFDA Booth 3037
-
November- Treasured Tribute Memorialization
-
December-WilbertEDU
Canadian Funeral News
The Director-NFDA
Funeral Home & Cemetery News
Memento Mori-ICCFA
-
October-Kryprotek
-
November- Kryprotek and Treasured Tribute Memorialization
-
December- Kryprotek
Southern Funeral Director
-
October- Treasured Tribute Memorialization with Booth 3037
Connecting Directors
-
November-Treasured Tribute Memorialization
-
December-WilbertEDU
Funeral Director Daily